Saturday, September 1, 2012

An effective tool for Customer Care - Managing customer perception


They say that your company is as good as customers perceive it to be. Customers are guided by what they think of a particular activity or service no matter what the situation really is. Therefore, one of the tools of our most important and effective service is 'customer perception', which can used effectively to check and correct the overall health of the service provided.

You must be proficient in your service and have given many examples through the service standards that the company maintains in order to ensure that customers have positive feelings about your services. This goes a long way in deciding the destiny of your life to be there on the market. Your service offerings may have offered tangible top-line, but are not sufficient to guide your guests to have a positive perception of what you are doing. In addition to these so called top of the line appearance and characteristics that you have experience to offer excellent, comfortable, some very simple and do not touch tangible in fact go a long way in deciding the type of experience that a customer has while dealing with you.

These points do not touch tangible experience guests can be as simple as the way employees interact with customers or behave. The behavior of employees is the single most important factor that has the potential to be the deciding factor in this entire range of effective customer service. An employee with a warm and gracious behavior, and blessed with a client helping bent of mind will be able to win most loyal guests for the company than an employee substantially educated and older who do not have customer service orientation. The impact may be such that, even when angry or dissatisfied customers met the employees of these behaviors exceptionally hot and continue to do business with the company, despite their bad experience, which then tend to end as a one-off incident and go forward.

Small gestures such as being courteous, friendly and attentive and sensitive to be winning half the battle with dissatisfied customers who have come forward with their complaint. Things like making customers wait if you have an appointment should be avoided, but there may be cases in which such cases can not be avoided and that a customer has to spend a lot 'of time waiting for his turn, which could irritate. A simple apology and agreement to make the expectation of the customer can do wonders with him. Showing his concern for their feelings and thoughts and suggestions will be sensitive to their customers forget their initial waiting.

The way you interact with their customers matters a lot. If you apply that to probe the customer to come out with details of their experience dissatisfied. Clarify the details of the incident during the conversation will show customers that their suggestions or comments are welcome and efforts were made to correct the situation. Exhibiting a sense of caring in the course of conversation to make sure the customer knows who sympathize with him and try to do everything within the limits happy. Do not be afraid to ask hypothetical questions for the customer and ask what he would do if he were in your shoes or whatever you take the other person has an accident. This helps you collect information and guidance on what the client expects, or for that matter another way to handle the situation that presumably could be a better way, after all.

Responding to customer requests. Even if you have not been able to find a resolution to the inputs of customers, let them know that you are working on the issue and come up with a solution or a clear picture in due course. A customer should not feel that you have logged in their complaint and no one cares about what they have to share as feedback.

Deliver what you promise. If you say, you better meet. Never ever make a promise or distribute a service that you can not provide or provide half. Customers can lose confidence in you and no matter how good your product might be, there will be no buyers for it.

Getting it right. Go overboard to please the customer is as dangerous as your delivery promises. You should know how to do things properly. Besides enthusiasm and more enthusiasm in the implementation of service standards would be effective customers off. Maintain a balance by doing things the right way should be the name of the game, rather than give customers the impression of invading their privacy as a customer service.

All these indications are very simple and professional experience should share these thoughts and situations with their teams so they can instill these in their daily interactions with their customers. What this will end up doing is that customers perceive the service as authentic and worthy and will continue to pursue their relationship with you.

Always remember "word of mouth advertising is the best and most powerful form of advertising." He does not need deep pockets, but needs continued commitment and consistent hard work .......

No comments:

Post a Comment