Saturday, September 1, 2012

Entrepreneurs - Top 7 ways to get traffic of customers with an impressive sales letter


If you have an existing business, or starting a business, the key issue is to get as many customers as you can the door. Whether you are online, they have a bricks and mortar store, or both, customer traffic is crucial. Read on to discover 7 ways that you can bring more business with a great sales letter.

Here are 7 ways you can significantly increase customer traffic by using a letter fabulous sales:

1. Make a call to action in every piece you send. Whether it's an e-mail or letter stamped, not just tell the customer how great your business, you need to give them an incentive to get off the couch and in your business.

2. Make sure it is time-sensitive. The customer must feel a sense of urgency to purchase, otherwise they will never pull out their wallets. The offer time must be true, however. You can not say that the price will rise, ever rise. The customer can never be trusted again.

3. Selling to a person at a time. Use the word "you" a lot. Do not sell to a group of people. This is one, small chat between you and every single customer, so that picture when you're writing the letter.

4. Doing something different. If everyone else in your industry are sending the same offer with the same type of letter, then you should go in a completely different direction to get the most attention from your customers.

5. Rewarding customer loyalty. Show the customer to have some sort of system to keep with you, instead of going down the road. Loyalty programs can have a huge impact on your business and cost very little to maintain in relation to the number of sales gain.

6. Put the product in the shoes of your customers. Put them behind the wheel. Use your writing to make the customer feel like they have the product in their lives and will be lost if not make the purchase.

7. Use emotion in all your sales letters. People buy with emotion and justify their purchase with logic. Make sure that you sell in this emotional side to gain the biggest benefit of sale. When you sell with logic, you are not using part of the brain begins to salivate when you really want something. Equally powerful emotions .......

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