Public Relations Sports Awards Gone Bad

Many companies will approve sports figures and celebrities to promote their products and services and does not make much sense, because often these people are in fact looked at by others and that will influence purchasing decisions, fashion and society at large extent. But what happens when a sports endorsement goes bad? What happens when your athlete was caught with a prostitute has tested positive for steroids or committed a crime?

So what are you doing? Well sometimes you do nothing and simply pull the ads on television, it is sometimes possible and sometimes the athlete make a public statement that does not justify such activities and this irresponsible behavior is not what we stand for and sack the quarterbacks time of approval great.

There are many examples of public relations disasters of signature sports and then there are the excellent success with athletes such as Tiger Woods, Lance Armstrong, Wayne Gretzky, Joe Namath and Magic Johnson. Millions of dollars worth of products were sold at high prices from companies like Nike, Adidas, LA Gear, Reebok and Wilson Sporting Goods with high profile athletes and strategies for approval.

Often, when they go wrong specializations may be of short-term public relations nightmare. Other times if the company is quick to act and approve the ax, they can put out press releases making themselves look good because they're not that type of shit. They frequently make more money for canning and the athlete because of their behavior they have done to support them in the first place. Because as they say in public relations and advertising, all the news is good news. Please consider this in 2006 .......