Definition of qualifying

Position Definition - What is and what is it?

Search engines are the most regular receipt of new users to a site, accounting for almost fifty percent of all new visitors. According to different reports, 90% of surfers use search engines to find what you usually want.

But what is the definition of positioning? Position in the search engines express denotes the top ten results offered by search engines and directories. As numerous studies show, sailors rarely look beyond the third page of results.

Selectionof the search engines where to appear. Of all the search engines available on the Internet (more than three thousand), only 4% of them generated eighty-five percent of all traffic. Besides these, depending on the market which focuses on promoting the website, it is essential to position themselves in regional engines: Argentina, Hispanics, etc ... and thematic.

Selection of keywords. When sailors search engines use keywords avoid using very general. Thus, it is advisable to establish very general search criteria to be positioned in search engines. The choice of keywords is framed by the composition of two agents: taking into account the search criteria used by sailors for a given activity conform to the maximum content of the web that want to promote.

Selecting the form of positioning. There are 2 ways to position in search engines: search through algorithmic (natural or organic) or through sponsored links.

Definition of algorithmic search positioning. To position for algorithmic search is imperative to modify the website since according to the technology applied, the structure of files, of the metatags of the various pages, the format, presentation and choice of content, etc.. the search engines will perform better or worse position of such web pages. Optimize pages means acting on all these parameters to achieve which are designed for search engines. On the other hand, it should work the popularity of the web, a factor that search engines tend to value increasingly. This popularity is defined by the number and quality (popularity) of the sites that link to a website.

Positioning definition sponsored links. For this position should be hired via a campaign with one or more providers that manage sponsored links on major portals and search engines. This is an advertising model in which only payable on the views submitted to the web, not the number of times or where the ad appears. To activate the campaign should select related keywords, make announcements for each group of keywords, monitor, optimize and improve your ads, keywords, etc.. an ongoing basis.

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