Increase Web Site Visitors rate of return

Every visitor to the website is a valuable potential clients. It 's been hard work to get that site visitor there in the first place, so you should make every effort to encourage the potential client back.

The bottom line is that if the visitor find what they were looking for quickly and easily, are much more likely to return to your site. Here are six additional techniques can be used to help bring visitors to your site. They are:

1. E-mail Newsletter

2. Bookmark Buttons

3. Periodic updates

4. Games

5. Contests

6. Post Forum

A newsletter is perhaps the best tool to bring people to your website. To have a newsletter just a simple form on your website to collect email addresses and a user's email client. That's it! And you want to go even more low tech, just a bit 'of text that says: "Write to youremail@yourdomain.com to join our Newsletter."

Once you have a few people to send you a newsletter too, try to think of ways that might provide useful information to potential customers. Perhaps you offer discounts to members newsletter, or perhaps send them articles on topics related to your site. Always have a link for subscribers to opt-out. And do not forget to ask newsletter readers to visit your website in every newsletter we send.

A bookmark button reminds people that visit your site you may want to visit your site again. When people bookmark your site, are obviously more likely to come back. Bookmark buttons can be easily created in javascript.

Periodic updates may be a quote of the day or days or perhaps the image of the new items every month or week. Anything that will make visitors want to come back for the next update will be sufficient. After determining that the update is periodic, reminds visitors to return for the update. Do not do much good if visitors do not know the updates.

Games in Flash or JavaScript may be quite simple, but very funny. Perfect examples are those Orbitz ads. If you do not know what I'm talking about, Orbitz has ads flash game that include golf, pitching, driving dirigibles and other fun things. They are very simple and are designed to get more shots of repeat business, as the games are the ads, but on a website, similar games would get return visitors.

Contests are great for web promotion and brining people back to websites. Persons entering the competition you can sponsor will want to come back to see if they have won. Moreover, if the user enter a competition, people want to come back to see the winners - especially if you won! You can also get people sending word to their friends of your competition. Viral marketing, where friends tell friends and so on, is extremely effective.

Boards can become a second home for some people. If you have an active card, people will come to your website just to see what people have posted.

Whatever your choice, make sure you give them a reason to return .......