Promotional Pens - illustration for a successful product promotion

As far as promotional pens, the artwork is of course a most important element. Not only the overall quality of the product be as high as possible, but so too should the accuracy of printing. However, it is important to understand that each printing method has its advantages and disadvantages. What follows is a brief word about some of the major issues and factors, in particular with regard to graphics, anyone looking into custom enclosures, particularly for promotional media, must be aware of.

As a starting note, it is usually best to stick to a traditional round barrel. This choice allows for easier, printing methods a bit 'less expensive to be used. As part of this, you should be aware that a number of colors to be printed in turn means faster runs (fully automated runs can be completed within 24 hours). However, sacrificing image quality probably will not leave lasting impressions on target or better.

There are several types of transfer / printing methods, all of which are adapted to particular needs. To metallic body feathers, an option can be laser engraved. Once recorded, it is difficult to remove and therefore will be there to see until the product, which is an advantage for promotional pens. Screen printing is perhaps a little 'more involved (especially when using manual or semi-automatic machines), but it is a relatively simple and versatile. It 's also capable of multi-colored prints Close Registration (note, some printing companies may not have the appropriate set-up to do this). Similar to screen printing, but somewhat more versatile, pad printing may be used to print on small areas of the press and the angled faces.

While both methods of printing enjoy the benefits of color printing of business gifts, there are, however, certain things you should be aware of. For example, when printing on any surface color (ie, the color of the print zone) other than white, the colors will overlap, causing a change (usually opaque) in color. In addition, a problem exists with mild longevity ink. Even if one accepts that the inks will wear from extended use, metallic inks are particularly sensitive to this problem in large part because of a lower resistance to sweat from the hands of the user. To protect the ink from this type of damage, there is the option of 'over-painting' although this can ruin the aesthetics of the design slightly. It 's important to assess carefully the color artwork for printed pens and that all decisions regarding this are effectively communicated to the printers.

Finally, the work of art is a key factor for all but especially for custom pens promotional products. A carefully thought-out design and simple combined with intelligent use of color (in the case of screen printing or pad) and the appropriate choice of release / transfer method will help to ensure aesthetically highly efficient and cost effective promotional pens .......